Year in Review: 2025

Every year I take some time to dig through my archives, check out my inventory, and review my sales trends. I'm proud to announce that I had an increase of 69% over last year’s sales! I can't believe that it more than doubled, and I couldn't have done it without all of you!

Here's a few extra numbers to show the growth over last year.

3,748 total transactions vs. 2,247 in 2024

T-shirts brought in the most revenue but stayed mostly flat.

Huge increase in poster sales.

17 pop-ups attended vs. 13 in 2024

Products change from year to year. Here's where my trends fluctuated.

Top 5 products in 2024:

T-shirtsPostersStickersPrintsMystery Boxes

Top 5 products in 2025:

T-shirtsPostersBandanasPinsPostcards

But the numbers only tell part of the story.

This year I made art I was proud of, art that scared me, and yes, plenty of “bad art” that led to better art later. I collaborated, experimented, and kept building my strange little world one piece at a time. Some of the work was very challenging, and it seems to be increasing as I move forward with my brand. I'm excited to share my future developments in 2026!

Some of my favorite artwork in 2025:

80's Baby brand: I'm really proud of this one. When I began my business, I didn't want to do any fan art. Now that it is established, I'm happy to experiment with some of my most beloved cartoons growing up.

The Field Guide: I've expanded this product, and I've got more on the way!

Dinos: I love dinosaurs, and I was worried it might not be a fit since I mainly focus on fantasy. But y'all loved it! I have more coming in 2026.

Bandanas: I love making these designs, and you all do too! I'm switching from just tee designs to include more of these.

Keychains and pins: I was worried these wouldn’t sell well, but they sure have! My favorite keychains are always double-sided (different designs), and the enamel pins. Glad you like them too!

If you supported my business in 2025 in any way, shopping, sharing, showing up, or just cheering me on, thank you. Truly. ❤️ You make it possible for me to keep doing this.

Here’s to more curiosity, more creatures, and less pressure to be perfect.

Thanks, Michelle